Apple Bloggist — Apple Event 9-September-2015

by C. Michael Eliasz-Solomon

Yesterday you may have noticed a fair amount of Internet bandwidth and TV airtime devoted to Apple’s event. I want to do this economy a good deed. Apple did well.

How does that help? Well Apple is part of the DOW and NASDAQ and as such it affects the US Market. I know their stock (AAPL) went down yesterday about 2.12% after/during their event. I also know that todays market started down. So how did Apple and this jester help the economy? Apple announced new products. But this jester is going to tell you why what Apple announced was good.

Apple started with 15 minutes on Apple Watch. That was mostly ho-hum. But it is integral in long term. Wearables will be a more important segment of Apple’s future profits. This because we will shift our focus (in the world economies that are older) to health. Apple’s watch is only the entrée into this future product segment. Let me connect and emphasize a few other Powerpoints that you have missed. At the event Apple talked about pregnant women using their watch to collect fetal data that they could then share with the doctor. They also had a vendor (3D4Medical) during their iPad Pro presentation (which was nearly 40 minutes in length). It was a part of Apple Pencil announcement. A lot of people … ok most people laughed at this Steve-Jobsian-anachronism. Jobs hated the idea of a stylus. But mark this jester’s words that the wearables, the iPad Pro and the Apple Pencil along with apps (like 3D4Medicine) are pushing Apple products into the corporate world (a new market segment for Apple). Just take a moment and realize that Microsoft was a vendor at Apple’s event, earlier in the week we heard about Apple/Cisco and last year Apple/IBM. So we can foresee that Health is a new vertical for Apple in the business world. The Apple Pencil is important in this new segment when combined with apps and a nice tablet (such as iPad Pro).

The Apple Pencil was a part of the 40 minutes of iPad Pro. Why is this more than another Apple Newton (PDA)? The Apple Pencil is important because of the accuracy  —  down to a pixel. At the time of the announcement they had not spoken of the 3D Touch (formerly known as Force Touch) which was a part of the iPhone presentation [yet to come]. Many app types will benefit not just Health apps. CAD, design, graphics will all be MUCH better on iPad and to a lesser extent the iPhone. It will also become staple of e-signatures. This jester (and I assume others) have hated e-signatures based upon on finger-touch because the accuracy was horrid and that added worry to using e-signatures. I now think e-signatures will finally become REAL. Annotations will become a bigger part of Apple’s eco-system. I think it will put pressure (pun intended) on other offerings (MS, Sanyo). So I think Apple Pencil will stick  …  assuming the price comes down from $99.

Apple TV finally got an update. It received 30-31 minutes of love at the Apple Event. Ok, we got a new remote,, Siri-Search, an SDK, plus the other iOS features (multitasking, split-screen, picture-in-a-picture) in another OS, tvOS. So now developers must know: MacOS, iOS, watchOS, and tvOS. What we did not get was 4K support. Apple TV is still 1080p (HD). Why? The hardware in Apple TV (for which we get to pay a much higher price than Roku or Chromecast) includes 2GB RAM, HDMI 1.4, 802.11ac WiFi with MIMO, 10/100Base-T Ethernet, Bluetooth 4.0 wireless, USB-C (only for service & support), A8 chip. That  HDMI 1.4  can support 4K, so why is Apple TV not supporting 4K? There is no local storage so apps have to store data in iCloud. Apps are also limited to 200MB in size. clearly storage on Apple TV is limited — hence why the USB-C is not the “hosted type” that you find on laptops whereby you can transfer a lot of storage. I assume it for  Flash-RAM/PRAM updates, but will Apple send me aUSB-C flash-drive or will I have to bring the Apple TV into the Apple Store to get these updates? So Apple TV is a bit of a miss while providing an evolutionary link to something more special.

iPhone 6s / 6s plus was the big announcement that most people were at the Apple Event to see. They devoted nearly 40 minutes to the iPhone. This jester thinks the new iPhone will be a winner. A9 chip that will be 70% (or more when an app is GPU dependent) faster. There is also 3D Touch, Touch Id(2x faster),  12 MP camera / 5MP front facing camera, auto-focus and zoom? appear to be better or at least faster,  4K Video, True Tone, Display 3x brighter,  Live Photo, LTE and WiFi (upto 2x faster) and you can now purchase or  make install payments on your new iPhone (2 year contract). Oh, iCloud is now half the cost for the same amount of storage. I think I want it all.

Timeline

You can pre-order starting Saturday (9/12). iOS9 will be released Wednesday(9/16), your new iPhone 6s/6s-plus arrives Friday (9/25) .  Apple TV will be available late October (I hate these vague dates). iPad Pro will be available in November. [update]  OS XEl Capitan“, which is version 10.11 will be available, September 30.  [update]. So that is the event timeline.

Ok, since everyone is panning or bored with Apple and its offerings, I expect I will be alone when I walk into my local Apple store to purchase my new gear. Good, because this stuff will give me and my coCEO wife, Teréza an edge in many ways over our competition.

 

Stanczyk 8[mouse-in-wingdings-font]

P.S. A Bloggist is a blogger, apologist.

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