WWDC15 — Apple’s Mid-Year Developer Conference — #Technology #Apple

by C. Michael Eliasz-Solomon

Apple’s 15th WWDC was again surprising. Pity the stories last week were true, no Apple TV announcements. No other hardware announcements either. Still there was plenty of excitement and glitz and all across laptops, smartphone and even TV the bandwidth was electric with Apple announcements.

The conference started with the Mac’s OS X operating system (El Capitan).  Good Stuff and many of the changes foreshadowed what people were expecting in the mobile ecosphere for Apple.

After OS X, the klieg lights shined upon iOS 9. There will be greater emphasis on privacy and security. The 2-factor authentication will provide greater security for your Apple-ID. The privacy part is a re-iteration of Tim Cook’s pol;icy that Apple will not monetize from your personal data. It will collect, generically your personal data and keep it local on the phone, in order to provide, “Proactive Assistance”. There will be many ways that Apple provide’s this machine learning trick to aid you. For example, if you start an email, when add a person to the list of people, the pro-active assistance will suggest other people you frequently CC in your emails. A few examples of this assistance was shown. I will hold my breath and comments for when I see it work with me. I am sure it will work, do not get me wrong this is Apple. My concerns lie in will this eat bandwidth, space or be a nuisance.

Enough on machine learning. The Built-in Apps gets some love. They will be built on Metal (the API for Graphics) and the UI should be a good bit faster and maybe some overall speed improvement as well since more work should be off-loaded of the CPU to the GPU. This will of course be of interest to all who play games. Notes gets some extra features ( is it too late; I guess I still use Notes so perhaps there  are others out there too). Maps is better as well. Public transit help, nearby features improved are a couple of the new updates. There is a new Apple App … NEWS. You should think Flipboard. It will be pretty and sleek. It did remind me of Flipboard (without magazine curation).

Here some iPhone news that I was keen on:   It will use less battery, resulting in approximately 1 more hour of life per full charge, the iOS operating software will take less physical space (more room for apps, photos, music, etc.), Pic-In-Pic ability so you can minimize a video/while watching and put it in a corner of the screen while you type an email (or are tweeting?). This leads to the fact that the iOS 9 will be more multi-tasking. In fact, for you iPad users (Mac users too) you now have a split screen capability(SplitView) to have two apps running at the same time and interactive. You can also copy/paste data between the two parts of the screen (by dragging?). Keyboards will now have  shortcut bar (which even third-party keyboards can utilize).  How about bolding or underlying your text from your keyboard?

This is a Developer Conference and there was much for this geek-boy to love. Swift2 (new and improved). The Swift language will be Open Source too! In fact you will be able to program in Swift for iOS, Mac, and LINUX by the end of the year. So many new APIs: Metal, with gaming Kits, 26 APIs on the “Dev” screen, plus Pic-In-Pic, SplitView, Slide-Over, etc. 100 Billion apps download and $30 Billion paid to developers thru the App Store!

More Apple Pay (its on Discover card now) and in the UK too.  Apple Watch and Apple Watch OS got some new features. HomeKit, HealthKit, CarPlay were all represented. You know what else I was impressed with? I believe for the first time ever, Apple had two women VP’s on stage for the WWDC! Bravo to Apple for making their emphasis on diversity more visible. But you know what? Both of these ladies have been with Apple for a decade:  Jennifer Bailey VP of Internet Services and Susan Prescott VP of Product Marketing. Kudos to both of these women and to Apple.

Apple spent a lot of its, “One More Thing” time on Apple Music to close the keynote. Streaming music, $9.99 for you or $14.99 for up to five people in your family with each getting their own streaming. The Keynote ended on Apple Music and “The Weeknd” playing a new song for the crowd.  OK Internet you can breathe again. Already this conference has had an effect on markets – not Apple stock,  Pandora (down 3.81%).

I know people are going to say WWDC was underwhelming because there was no hardware and because Apple TV was a no-show. But it seems that there was an awful lot to think about across a broad spectrum of products, so I found it interesting.

Advertisements

Tell Me Your Thoughts ...

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: