Google Me Some Shiny New Genealogical Data

by C. Michael Eliasz-Solomon

Google was at RootsTech 2012. Google was a Keynoter, Google was a Vendor and Google was a presenter. Google was in the house. The tech gear had some Android devices in the audience too.

Only Apple had more technology there. Unfortunately, it was among the users, developers, and presenters. Tim Cook bring Apple to RootsTech 2013!!! Your customers deserve Apple to give the same presence as Google. As I said in my last article, iPads, iPhones, MacBooks (mostly Pro, but some Air) — the attendees were so tech laden you would have thought Ubiquitous Computing had arrived. Isn’t there a recession? Where did all these tech warriors come from? These were users a bit more than developers. Bloggers were numerous, most wore Mardi Gras beaded necklaces so they were recogizable. Then you had secret bloggers such as Stanczyk. Everyone was a genealogist. Users encouraged Vendors/Developers with praise and requests for more/better technology. Oh and make the tech transparent.

But this is about Google. Before the conference I had written the Google tech off as too low brow to bother with. Then Jay Verkler showed up — who is apparently the Steve Jobs of genealogy. He was the Keynoter on day one. Stanczyk is a genealogist and I have been to genealogy conferences before. These are usually staid affairs. Genealogists are … how should I put it … umm, old. It is not unusual to see octogenarians and nonogenarians (90′s). But the energy in the auditorium of 4,200 conference attendees was electric. These were not stodgy, Luddites. Notebooks and pens were almost nonexistent!! People were excited and very much anticipating — what, I do not think we had a clue, but expectations were off the charts.

Jay did not disappoint. He was personable and masterful in his presentation skills. Mr Verkler is a Visionary like Steve Jobs and the audience knew it and responded. It was Jay who weaved the vision which everyone now wants ASAP. He brought up Google and my eyes were prepared to glaze over. I did not even record the Google execs’ names [shame on me]. They were good! They had prepared for RootsTech and they showed brand new tech and also Microcode. I do not have words to express what I saw, but everyone in the audience wanted it.

Google showed Microcode which would be a Google Chrome plug-in and appear as a widget/icon in the address bar that can do amazing search/exchange tricks in a Web 2.0+ way. It would utilize Historical-Data.org in some unspecified way to do this genealogy magic. It was beyond amazing. Google created a genealogy plug-in!! Google is apparently also coordinating in an API-like way to transfer these search result magics into other websites like FamilySearch, Ancestry, etc. that put this magic into the beyond amazing realm.

Firefox and Safari take note if you do not want to see a massive shift to Chrome. I am pretty sure all genealogists will use Chrome when Microcode widget arrives.

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